Got an Interest in Pinterest?
First it was MySpace, then Facebook and, later, Twitter. In recent years the social media phenomenon has attracted millions of users and thousands of brands. While consumers join to connect with...
View ArticleFitting startups into the bigger social picture
You heard the news. My most-adored mobile obsession, Instagram, was recently purchased for a whopping $1 billion by Internet bully Facebook. Why? Because, said Mark Zuckerburg, he wants to “offer the...
View ArticleAre you missing out on the Google+ Hot Spot?
If you haven’t jumped on the Google+ bandwagon, grab a pen and start taking notes. If you have, let’s make sure you’re using it efficiently and effectively. Ready, set, all aboard! Let’s start with the...
View ArticleBusinesses get on “Board” with Pinterest Brand Pages
Stop, collaborate and listen—that’s what the management team at Pinterest has spent the year doing since it earned a top spot in the social networking circles of consumers and brands. With the growing...
View ArticleBigger, Brighter, Better! How Recent Social Media Changes Affect Your Business
Changes, changes, changes! There seem to be so many in the social networking atmosphere. But what are these changes, and how do they affect your business? Let me break it down for you. The Look &...
View ArticleSkee-ball® Your Way into Social Media Success
In Skee-ball®, it’s not always about how fast you throw the ball, but the strategic direction you steer it in to earn the highest score at the top. Beginning in 2010, we partnered with Chuck E....
View ArticleThe Art of Crafting Engaging Social Media Contests
One way businesses work to increase brand loyalty is by engaging with their fans on social media by hosting a contest! There are two different goals for social media contests: Increase fan base –...
View ArticleGet With the Lingo — Native Advertising
Native advertising has developed not only as an exciting new way for digital marketers to engage with consumers, but also as a new source of advertising revenue for publishers. Native advertising has a...
View ArticleIt’s Be-Pinning to Look a lot Like 2015: Social Advertising in the New Year
“Partnerships [with brands] aren’t just, ‘Go get ad dollars.’ That’s not how we think about it here. We’re really about teaching partners how to be their best on Pinterest and connect consumers in a...
View ArticleOnly Seven Months In, “Year of Social Advertising” Doesn’t Disappoint
At the end of every year, marketers gather ‘round in Facebook groups, Twitter chats or comment chains on agency blogs to make predictions about changes afoot in the coming months. Topping the trend...
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